353: Setting Up An Email Series To Market Your Practice

Are you using an email sequence in your practice? In today’s session, we are exploring the question of why more clinicians don’t create email sequences, which I believe is a smart and logical move. I have found that most of our STC sales come via our email list, and not through social media platforms. I’ve learned the hard lessons about this topic, so I hope this conversation will help you avoid some of my mistakes in this area. Join us to learn more!

Our Featured Guest

Avivit Fisher

Avivit Fisher is the founder and owner of REdD Strategy and a marketing and business coach for therapists in private practice. Her work with therapists helps them attract their ideal clients through branding, digital marketing, and advertising. We will discuss what an email sequence is, why many clinicians aren’t creating it, and how you can repurpose existing content in your email sequence. We will cover why this tool makes sense in many ways and can be helpful to get more clients in the door. 

Website

You’ll Learn:

• What an email sequence is
• How an email sequence welcomes someone to your email list and draws them into your circle
• Why more clinicians aren’t taking advantage of an email sequence
• Why your email list is a better way to build your audience–as opposed to social media platforms
• How to pick a topic for an email sequence and strategically offer a lead magnet
• Why an email sequence should be useful to your subscribers and keep their interests in mind
• Avivit’s example of her email welcome sequence
• Details about ideal email sequences for solo and group practitioners
• How to handle the fear of unsubscribers
• The top mistake therapists make in using an email sequence

Resources:

Struggling with documentation and progress notes? Well, meet Upheal, a new AI-powered, HIPPA-compliant platform that creates automated session notes and analytics for busy mental health professionals. Whether online or in

person, Upheal captures your sessions and creates pre-drafted progress notes and insights that you can simply review and edit. And, it even creates treatment plans with SMART goals included!

Visit https://sellingthecouch.com/upheal and enter the promo code “COUCH25” for a special 25% off a paid plan for the first 2 months just for STC fans.

Interested in becoming part of our affiliate program? Learn more at

https://sellingthecouch.com/jointhehealthcasters  

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit

Mentioned in this episode:

Alma

Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.