354: Why Every Course Creator Should Start A Podcast

If you have ever considered creating an online course, or if you are already a course creator, you have probably thought a lot about marketing that course. The challenge is how to be thoughtful and creative in marketing your course, which becomes a separate income stream for your business. Starting a podcast is one of the best ways to market your course while creating a solid, compound income stream, and we are talking strategy today as I share what I’ve learned through my experience. Join us!

You’ll Learn:

• Why starting a podcast has been one of the most rewarding personal and professional endeavors of my life
• Why podcasts are the perfect way to produce authentic, evergreen content and establish trust
• How a podcast becomes a way to avoid burnout and take self-care breaks while staying consistent with releasing and re-releasing content
• How podcasts allow dynamic ads, which are pure magic (Captivate makes it easy!) and help build your email list
• How the podcasting format allows pre-roll, mid-roll, and end-roll ads to market your courses/resources consistently
• How the “flywheel effect” serves to compound your efforts over time if you leverage your existing course students on your podcast

Resources:

Interested in becoming part of our affiliate program? Learn more at

https://sellingthecouch.com/jointhehealthcasters  

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit

Looking to launch a successful podcast?

Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:

https://sellingthecouch.com/podcastingworkshop

Mentioned in this episode:

Alma

Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.