354: Why Every Course Creator Should Start A Podcast

If you have ever considered creating an online course, or if you are already a course creator, you have probably thought a lot about marketing that course. The challenge is how to be thoughtful and creative in marketing your course, which becomes a separate income stream for your business. Starting a podcast is one of the best ways to market your course while creating a solid, compound income stream, and we are talking strategy today as I share what I’ve learned through my experience. Join us!

You’ll Learn:

• Why starting a podcast has been one of the most rewarding personal and professional endeavors of my life
• Why podcasts are the perfect way to produce authentic, evergreen content and establish trust
• How a podcast becomes a way to avoid burnout and take self-care breaks while staying consistent with releasing and re-releasing content
• How podcasts allow dynamic ads, which are pure magic (Captivate makes it easy!) and help build your email list
• How the podcasting format allows pre-roll, mid-roll, and end-roll ads to market your courses/resources consistently
• How the “flywheel effect” serves to compound your efforts over time if you leverage your existing course students on your podcast

Resources:

Interested in becoming part of our affiliate program? Learn more at

https://sellingthecouch.com/jointhehealthcasters  

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit

Looking to launch a successful podcast?

Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:

https://sellingthecouch.com/podcastingworkshop

Mentioned in this episode:

Thrizer

Thrizer is a payment platform designed for private pay therapists, built to help clients automatically tap into their out-of-network benefits and save on therapy upfront. Thrizer can help instantly verify clients’ out-of-network benefits ahead of a client’s first session, so they get the transparency upfront on their out-of-pocket costs. When therapists charge their clients via Thrizer, an out-of-network claim is automatically submitted for them, so no need to deal with superbills. Best part? After meeting their deductible, clients have the option to just pay their co-insurance portion for sessions while Thrizer floats the rest of the therapist’s fee and waits for reimbursement on the client’s behalf, helping clients afford therapy upfront. Please visit sellingthecouch.com/thrizerand enter the promo code “STC” and receive waived fees for your first $2500 in charges.

Need Community Support? Join the Mastermind

If you are a seasoned therapist, and you are wanting to move from clinical to online course income, we actually have a specific mastermind for therapists who are doing this. We meet together to build and grow and scale our online courses. You can learn more about that mastermind over at https://sellingthecouch.com/mastermind.