Published on:

26th Oct 2023

350: The Beginners Guide To Launching A Course Affiliate Program

Creating an affiliate program for your online course can make a huge difference in your sales, but there are important things to consider. Being ready to start an affiliate program has prompted me to ask for a lot of advice from creators whose values align with mine. Do you want to know what they told me? Join me for this episode to learn more!

You’ll Learn:

  • My explanation of the basics of an affiliate program and how it works
  • 5 things successful creators told me to think about:
  • Start with a small group of beta testers and get their valuable feedback. (I’m starting with a group of four people.)
  • Establish your affiliate’s tax status from the start. (You’ll need to fill out the proper forms.)
  • Set up auto payouts and refunds. (Take advantage of systems that make these processes easier. We use Kartra.)
  • Think of your course as a way to build a “microphone” for your student, their message, and their social media/email marketing. (This makes it easier to bring in affiliate income.)
  • Consider the 80/20 principle. The top 80-90% of your sales will come from the top 20% of your affiliates. (Ask, “What can I create to fuel the top 20% of my affiliates?”)


Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit For Therapists

Looking to launch a successful podcast?

Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists

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About the Podcast

Selling the Couch
Impact + Income Beyond The Therapy Room
With over 1.5 million downloads, Selling the Couch is a top podcast for mental health private practitioners who think differently.

Psychologist Melvin Varghese interviews successful therapists, top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how therapists get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

You get bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

About your host

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Melvin Varghese, PhD

Hi. I'm Melvin. I'm a psychologist, girl dad, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use our therapist skillset in different realms besides clinical work (e.g., podcasting, consulting, online course creation, writing, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).