350: The Beginners Guide To Launching A Course Affiliate Program

Creating an affiliate program for your online course can make a huge difference in your sales, but there are important things to consider. Being ready to start an affiliate program has prompted me to ask for a lot of advice from creators whose values align with mine. Do you want to know what they told me? Join me for this episode to learn more!

You’ll Learn:

• My explanation of the basics of an affiliate program and how it works
• 5 things successful creators told me to think about:
• Start with a small group of beta testers and get their valuable feedback. (I’m starting with a group of four people.)
• Establish your affiliate’s tax status from the start. (You’ll need to fill out the proper forms.)
• Set up auto payouts and refunds. (Take advantage of systems that make these processes easier. We use Kartra.)
• Think of your course as a way to build a “microphone” for your student, their message, and their social media/email marketing. (This makes it easier to bring in affiliate income.)
• Consider the 80/20 principle. The top 80-90% of your sales will come from the top 20% of your affiliates. (Ask, “What can I create to fuel the top 20% of my affiliates?”)

Resources:

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit For Therapists

Looking to launch a successful podcast?

Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists

Mentioned in this episode:

STC Elite

STC Elite, our mastermind for therapists creating their first online courses, is open for enrollment. If you've been thinking about creating an online course and have been a fan of the STC podcast and are looking to launch your online course in a community of other therapists, you can check out the mastermind over at sellingthecouch.com/mastermind. Or you can download our free online course starter kit. It's a seven-day email course that will help validate your course idea that's over at sellingthecouch.com/coursekit.