Published on:

15th Jun 2023

340: 3 Meetings 99% of Course Creators Don’t Schedule But Absolutely Need

Are you a course creator who wants to get better and better at your craft? I launched my first online course back in 2015, and I’m glad I did it and started on this journey. The truth is that I had no clue what I was doing! I feel like I’ve learned so much since then, and I’m happy to share those things with all of you. In today’s session, I’m discussing three non-negotiable meetings that I’ve implemented with my online courses. This simple technique has played a massive role in making over $300K more than the original $2K I made from the same course in 2015. Are you curious to hear more? Join me!

You’ll Learn:

Three meetings course creators need:

  • After-action review (AARS)--takes place after a launch. 
  • Ask and answer three questions: What went well? What did not go well? What was missing?
  • This simple step has a massive impact on course growth and future scaling.
  • Live chat–is a way to “put yourself out there”
  • I recommend a quarterly live chat with existing students, whether one-on-one or in a group.
  • This feedback gives you an idea of what’s working/what’s not and allows you to come up with better offers in the future.
  • Learning time–is a way to be a student for life.
  • Block off time weekly to get better at your course topic and related topics by learning more
  • “Being a lifelong student of your course topic opens up a lifetime of opportunities.”


Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit

Looking to launch a successful podcast?

Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:


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About the Podcast

Selling the Couch
Impact + Income Beyond The Therapy Room
With over 1.5 million downloads, Selling the Couch is a top podcast for mental health private practitioners who think differently.

Psychologist Melvin Varghese interviews successful therapists, top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how therapists get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

You get bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

About your host

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Melvin Varghese, PhD

Hi. I'm Melvin. I'm a psychologist, girl dad, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use our therapist skillset in different realms besides clinical work (e.g., podcasting, consulting, online course creation, writing, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).