339: 3 Vital Questions To Ask Before Launching An Online Course

When I was a first-time course creator in 2015, I was excited and scared at the same time. The tension around building fast or building thoughtfully was difficult to navigate. In today’s session, I’m discussing three important questions that I wish I had asked myself back then. 

You’ll Learn:

3 questions to ask before launching your online course:

Do I want a “strip mall or a skyscraper”? (This concept comes from a session with Nathan Barry of ConvertKit and Jay Klaus of Creator Science.)

• Both models require energy in different ways, and both have several benefits and challenges. 
• The key question to ask: What do I want to optimize for?
• Why I have gone from a strip mall to a skyscraper mode

Where should I focus my marketing?

• Focus on one platform at a time.
• Remember that it takes time to build trust and rapport. 

How can I validate my online course?

• The secret is to validate with paying students each step of the way.
• Take a long-term view and grow slowly with care, intention, and thoughtfulness.

Resources:

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit

Looking to launch a successful podcast?

Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:

https://sellingthecouch.com/podcastingworkshop

Mentioned in this episode:

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