339: 3 Vital Questions To Ask Before Launching An Online Course

When I was a first-time course creator in 2015, I was excited and scared at the same time. The tension around building fast or building thoughtfully was difficult to navigate. In today’s session, I’m discussing three important questions that I wish I had asked myself back then. 

You’ll Learn:

3 questions to ask before launching your online course:

Do I want a “strip mall or a skyscraper”? (This concept comes from a session with Nathan Barry of ConvertKit and Jay Klaus of Creator Science.)

• Both models require energy in different ways, and both have several benefits and challenges. 
• The key question to ask: What do I want to optimize for?
• Why I have gone from a strip mall to a skyscraper mode

Where should I focus my marketing?

• Focus on one platform at a time.
• Remember that it takes time to build trust and rapport. 

How can I validate my online course?

• The secret is to validate with paying students each step of the way.
• Take a long-term view and grow slowly with care, intention, and thoughtfulness.

Resources:

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit

Looking to launch a successful podcast?

Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:

https://sellingthecouch.com/podcastingworkshop

Mentioned in this episode:

Alma

Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.

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