339: 3 Vital Questions To Ask Before Launching An Online Course

When I was a first-time course creator in 2015, I was excited and scared at the same time. The tension around building fast or building thoughtfully was difficult to navigate. In today’s session, I’m discussing three important questions that I wish I had asked myself back then. 

You’ll Learn:

3 questions to ask before launching your online course:

Do I want a “strip mall or a skyscraper”? (This concept comes from a session with Nathan Barry of ConvertKit and Jay Klaus of Creator Science.)

• Both models require energy in different ways, and both have several benefits and challenges. 
• The key question to ask: What do I want to optimize for?
• Why I have gone from a strip mall to a skyscraper mode

Where should I focus my marketing?

• Focus on one platform at a time.
• Remember that it takes time to build trust and rapport. 

How can I validate my online course?

• The secret is to validate with paying students each step of the way.
• Take a long-term view and grow slowly with care, intention, and thoughtfulness.

Resources:

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit

Looking to launch a successful podcast?

Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:

https://sellingthecouch.com/podcastingworkshop

Mentioned in this episode:

Selling the Couch Newsletter

Our newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.

Try Psych Careers!

Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA

Try Psych Careers!