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Published on:

21st Jul 2022

319: 9 Ways to Turn Your Podcast Into A Money-Making Machine

Before I started this podcast in 2015, I had rolled the idea around in my head over and over again. The problem was that I was full of fears and apprehension, and I just wasn’t sure that I could make it work like I wanted. Since then, I’ve been fortunate to help almost 300 of my colleagues build their online businesses through podcasting, and I’ve learned what to do and what not to do. I’m sharing helpful tips today to help you transform your podcast into a money-making machine. Join me to learn more!

You’ll Learn:


9 Ways to Turn Your Podcast into a Money-Making Machine

  • Record coaching calls.
  • This is a way to use interactions with current clients/students to drive future sales, share your expertise, and genuinely connect with someone.
  • Introduce solo episodes. 
  • This is a powerful way to build authority on topics that highlight your expertise while promoting your product or service.
  • Show your humanity.
  • This is a way to show your personality and connect with others authentically.
  • Use private podcast episodes.
  • These are targeted, independent episodes on very specific topics. (Example: Build a Second Brain by Tiago Forte)
  • Use dynamic ads.
  • These are dynamic ads used across all your podcast episodes, which translates to higher sales and higher relevance. (Check out www.sellingthecouch.com/captivate)
  • Demonstrate value elsewhere.
  • You can point your audience to a free guide, webinar, course, ebook to create more value and make you more valuable to your audience.
  • Use strategic invitations. 
  • Try to find strategic partnerships in your niche and promote high-value speakers for your audience.
  • Collect emails early.
  • An email list is your online business’ secret weapon to create an audience you own and collect customer research through surveys.
  • Create a consistent schedule.
  • A schedule creates routines that your audience can count on.


I hope these tips are helpful for you! If you want to know more, sign up for my podcasting workshop:  www.sellingthecouch.com/podcastingworkshop.

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We'd Like to Thank Today's Sponsor

Just because you own a private practice, it doesn't mean you magically know how to run a successful, sustainable solo or group practice. There's a lot of nuts and bolts to getting great outcomes and a stellar income. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. You need a rock solid plan that is actionable, measurable and doable! On Sept. 19-22, Kelly and Miranda from zynnyme are hosting a free training on how to create a business plan in less than one hour. This live series contains a specialized training for each phase of practice from starting a counseling practice or growing a private practice to loving your successful practice, and transforming your group practice. Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout. While you're there, you can also join the interest list for their Business School for Therapists - an all-in-one resource for growing, revamping, or launching your sustainable, impactful solo or group practice. Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world.

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About the Podcast

Selling the Couch
Impact + Income Beyond The Therapy Room
With over 1.3 million downloads, Selling the Couch is the #1 podcast for mental health private practitioners.

Psychologist Melvin Varghese interviews successful therapists about how they've built their therapy practices + diversified their income in/beyond the therapy room as well as top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how successful business owners get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, membership sites, group masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

What you get are bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

The best way to get started is to check out https://sellingthecouch.com/start. =)
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About your host

Profile picture for Melvin Varghese, PhD

Melvin Varghese, PhD

Hi. I'm Melvin. I'm a Vanderbilt-trained psychologist, entrepreneur, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).