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Published on:

28th Jul 2022

320: 5 Lessons I Learned After 2 Cohort-Based Course Launches

Today’s solo episode is the last one before we take an extended summer break for August. We will return with new episodes in September and October before I plan a sabbatical of several months.

Today’s focus is on cohort-based courses, which are becoming very popular in the world of online education. It’s a very powerful model that I truly love. Join me for a closer look as I share what I’ve learned so far!


5 lessons I’ve learned about CBCs:

  • It truly gets easier the second time around, but the first time is a lot of work.
  • There are tweaks you may have to make in real-time. 
  • Guest workshops are very high leverage. 
  • Use the “I-do, we-do, you-do” framework.
  • Realize that a CBC is a lot of work, so beware of having multiple endeavors go on at the same time.  


Check out our Online Course Guide for more information!

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Online Course Guide

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About the Podcast

Selling the Couch
Impact + Income Beyond The Therapy Room
With over 1.3 million downloads, Selling the Couch is the #1 podcast for mental health private practitioners.

Psychologist Melvin Varghese interviews successful therapists about how they've built their therapy practices + diversified their income in/beyond the therapy room as well as top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how successful business owners get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, membership sites, group masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

What you get are bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

The best way to get started is to check out https://sellingthecouch.com/start. =)
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About your host

Profile picture for Melvin Varghese, PhD

Melvin Varghese, PhD

Hi. I'm Melvin. I'm a Vanderbilt-trained psychologist, entrepreneur, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).