Published on:

9th Jun 2022

313: The 10 Biggest Mistakes I Made As An Online Course Creator

These past few years, I’ve been focused on building a life around my family and self-care rather than fitting those things around a career. I’ve learned that there is much wisdom in slowing down and not keeping up a crazy pace. One thing that has helped me accomplish these goals is creating an online course. Even though I’m super grateful and blown away by the success of the Healthcaster’s course, I made a lot of mistakes along the way. Join me as I share my insights and lessons learned. 

You’ll Learn:

  • The 10 biggest mistakes I made as an online course creator:
  • 1–I didn’t understand how my childhood trauma affected my course pricing. 
  • Check out these resources: “The Psychological Price of Entrepreneurship” (Inc Magazine), We Should All Be Millionaires by Rachel Rodgers, and courses by Tiffany McLain.
  • 2–I gave my students lifetime access to coaching and community.
  • This caused me to feel resentment for not charging more for that kind of access to me.
  • 3–I focused too much on gear instead of creating a steady marketing system. 
  • I have learned that marketing, which is not my strength, is all about authenticity and connection.
  • 4–I focused on being in the “middle of the pack” on pricing instead of in the upper tier.
  • Ask yourself, “Do you want to be the Apple or the Walmart in your niche?”
  • 5–I didn’t realize that I could invite students into other experiences beyond my course.
  • Options include a mastermind, cohort-based course, and other recurring income buckets.
  • 6–I realized that looking at my bank account doesn’t drive sales as testimonials do.
  • Follow me on Twitter for more information on this topic.
  • 7–I thought I’d be stuck on one business model, so I built a “strip mall model.”
  • I didn’t realize that offering several products requires a lot of work, so I’m moving to a “skyscraper model.” Find out more at www.sellingthecouch.com/mastermind.
  • 8–I thought having a mentor with a similar course meant that I couldn’t create one.
  • When someone else has a similar course, you can niche down into a more specific message.
  • 9–I was too concerned about the sale over the relationship.
  • This came from a poverty mindset instead of the abundance mindset to which I aspire. 
  • 10–I didn’t think about the one-off sale on the front end and the recurring invitation on the back. 
  • A certain number of students will want a more in-depth experience with us. 

Mentioned in this episode:

We'd LOVE To Partner With You!

➡️ Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit  ➡️ Looking to launch a successful podcast? Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists: https://sellingthecouch.com/podcastingworkshop

Ready to create your own course? Download the FREE Online Course Guide!

Learn how to create and market your own online course in Melvin's unique online course guide. Download the FREE online course guide today!

Online Course Guide

If you like what you hear, subscribe to the show!

Never miss an episode! Subscribe to the show where ever you listen to your podcast. This will keep you up to date on all the latest releases and news going on in the STC world!

Show artwork for Selling the Couch

About the Podcast

Selling the Couch
Impact + Income Beyond The Therapy Room
With over 1.5 million downloads, Selling the Couch is a top podcast for mental health private practitioners who think differently.

Psychologist Melvin Varghese interviews successful therapists, top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how therapists get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

You get bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

About your host

Profile picture for Melvin Varghese, PhD

Melvin Varghese, PhD

Hi. I'm Melvin. I'm a psychologist, girl dad, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use our therapist skillset in different realms besides clinical work (e.g., podcasting, consulting, online course creation, writing, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).