Published on:

9th Jun 2022

313: The 10 Biggest Mistakes I Made As An Online Course Creator

These past few years, I’ve been focused on building a life around my family and self-care rather than fitting those things around a career. I’ve learned that there is much wisdom in slowing down and not keeping up a crazy pace. One thing that has helped me accomplish these goals is creating an online course. Even though I’m super grateful and blown away by the success of the Healthcaster’s course, I made a lot of mistakes along the way. Join me as I share my insights and lessons learned. 

You’ll Learn:

  • The 10 biggest mistakes I made as an online course creator:
  • 1–I didn’t understand how my childhood trauma affected my course pricing. 
  • Check out these resources: “The Psychological Price of Entrepreneurship” (Inc Magazine), We Should All Be Millionaires by Rachel Rodgers, and courses by Tiffany McLain.
  • 2–I gave my students lifetime access to coaching and community.
  • This caused me to feel resentment for not charging more for that kind of access to me.
  • 3–I focused too much on gear instead of creating a steady marketing system. 
  • I have learned that marketing, which is not my strength, is all about authenticity and connection.
  • 4–I focused on being in the “middle of the pack” on pricing instead of in the upper tier.
  • Ask yourself, “Do you want to be the Apple or the Walmart in your niche?”
  • 5–I didn’t realize that I could invite students into other experiences beyond my course.
  • Options include a mastermind, cohort-based course, and other recurring income buckets.
  • 6–I realized that looking at my bank account doesn’t drive sales as testimonials do.
  • Follow me on Twitter for more information on this topic.
  • 7–I thought I’d be stuck on one business model, so I built a “strip mall model.”
  • I didn’t realize that offering several products requires a lot of work, so I’m moving to a “skyscraper model.” Find out more at www.sellingthecouch.com/mastermind.
  • 8–I thought having a mentor with a similar course meant that I couldn’t create one.
  • When someone else has a similar course, you can niche down into a more specific message.
  • 9–I was too concerned about the sale over the relationship.
  • This came from a poverty mindset instead of the abundance mindset to which I aspire. 
  • 10–I didn’t think about the one-off sale on the front end and the recurring invitation on the back. 
  • A certain number of students will want a more in-depth experience with us. 

Mentioned in this episode:

Ready to create your own course? Download the FREE Online Course Guide!

Learn how to create and market your own online course in Melvin's unique online course guide. Download the FREE online course guide today!

Online Course Guide

We'd Like to Thank Today's Sponsor

Just because you own a private practice, it doesn't mean you magically know how to run a successful, sustainable solo or group practice. There's a lot of nuts and bolts to getting great outcomes and a stellar income. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. You need a rock solid plan that is actionable, measurable and doable! On Sept. 19-22, Kelly and Miranda from zynnyme are hosting a free training on how to create a business plan in less than one hour. This live series contains a specialized training for each phase of practice from starting a counseling practice or growing a private practice to loving your successful practice, and transforming your group practice. Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout. While you're there, you can also join the interest list for their Business School for Therapists - an all-in-one resource for growing, revamping, or launching your sustainable, impactful solo or group practice. Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world.


Show artwork for Selling the Couch

About the Podcast

Selling the Couch
Impact + Income Beyond The Therapy Room
With over 1.3 million downloads, Selling the Couch is the #1 podcast for mental health private practitioners.

Psychologist Melvin Varghese interviews successful therapists about how they've built their therapy practices + diversified their income in/beyond the therapy room as well as top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how successful business owners get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, membership sites, group masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

What you get are bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

The best way to get started is to check out https://sellingthecouch.com/start. =)
Support This Show

About your host

Profile picture for Melvin Varghese, PhD

Melvin Varghese, PhD

Hi. I'm Melvin. I'm a Vanderbilt-trained psychologist, entrepreneur, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).