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Published on:

2nd Jun 2022

312: SEO When Doing Telehealth Across The State

Today’s topic is a relevant one for many clinicians as telehealth services have become a widespread, vital, and normal part of the healthcare field. Specifically, we are focusing on how Search Engine Optimization (SEO) changes when you practice telehealth across your state or even in multiple states. I’m continually fascinated by SEO and how it works, and it’s something I’m still learning. If you are like me, join us to learn more!

Our Featured Guest

Jessica Tappana, MSW, LCSW

Jessica Tappana is the founder of Simplified SEO Consulting, a firm that helps private practice owners build their businesses through Search Engine Optimization. She’s a group practice owner in Missouri and an SEO nerd who loves taking therapy websites to the top in Google rankings. In today’s session, Jessica talks about the biggest considerations in SEO as telehealth becomes the norm, as well as tips to improve SEO in practicing telehealth. We wrap up with Jessica’s insights about SEO as it relates to location-based services.

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You’ll Learn:


  • The biggest difference in approaching SEO as telehealth becomes the norm
  • Why content generation is the solution to improve SEO for telehealth provider
  • Why there is less work required to maintain an SEO ranking once you achieve it
  • Jessica’s tips for telehealth practitioners to improve SEO:
  • Create a unique location page for each state in which you are relevant.
  • Have a technically-sound website.
  • Blog regularly. (The optimal frequency depends heavily on your location and level of competition.)
  • The value in truly useful content for our clients that ALSO improves SEO
  • Why SEO doesn’t like “psycho-babble” but notices readability

Mentioned in this episode:

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About the Podcast

Selling the Couch
Impact + Income Beyond The Therapy Room
With over 1.3 million downloads, Selling the Couch is the #1 podcast for mental health private practitioners.

Psychologist Melvin Varghese interviews successful therapists about how they've built their therapy practices + diversified their income in/beyond the therapy room as well as top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how successful business owners get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, membership sites, group masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

What you get are bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

The best way to get started is to check out https://sellingthecouch.com/start. =)
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About your host

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Melvin Varghese, PhD

Hi. I'm Melvin. I'm a Vanderbilt-trained psychologist, entrepreneur, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).