Published on:

26th May 2022

311: 10 Lessons I've Learned as a Course Creator (part 2)

Today’s solo episode is the second in a two-part series about the lessons I’ve learned as a course creator. I launched The Healthcasters course back in 2015, and it recently passed the $300K revenue mark. Those results are far more than I could have ever imagined, and as I’ve reflected, I realize that I have learned a lot through this journey. I hope some of my lessons learned will be helpful for you! Join me for today’s session where I’ll cover #6-10 of my top ten lessons learned. 

Lessons learned as a course creator (#6-10)

  • Social media marketing can be intimidating. Focusing on webinars makes more sense in many ways. 
  • Webinars magnify your strengths as a teacher.
  • Webinars make it easy for viewers to sign up for your course.
  • Webinars can be evergreen, and you can sprinkle in live ones whenever you want. (EasyWebinar makes the process simple. Check it out at www.sellingthecouch.com/easywebinar.)
  • In webinars, focus on sharing your story, your WHY, and your expertise.
  • “Low prices attract tire-kickers.”
  • A higher price will make you want to over-deliver to your students.
  • A higher price limits impulse buyers and attracts more of the students you want.
  • Charging a higher price allows you to reinvest more money into better quality gear for the future.
  • Don’t compete on price.
  • Offering discounts and lower prices will affect the quality of your students. 
  • Consider offering time-limited bonuses, like a group coaching call, video series, etc., rather than offering discounts. 
  • Have an easy way to gather testimonials. (Check out testimonial.to at www.sellingthecouch.com/testimonial.) 
  • Students can choose a video or text testimonial about their experience.
  • Separate your course success from your self-worth.
  • Your course isn’t who you are, but it’s just one thing you do.
  • Don’t compare your course success to someone else’s. “Comparison is poison.”

You can check out all of my 10 Lessons Learned (with video!) in my Twitter thread!

Mentioned in this episode:

If you like what you hear, subscribe to the show!

Never miss an episode! Subscribe to the show where ever you listen to your podcast. This will keep you up to date on all the latest releases and news going on in the STC world!

We'd LOVE To Partner With You!

➡️ Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit  ➡️ Looking to launch a successful podcast? Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists: https://sellingthecouch.com/podcastingworkshop

Ready to create your own course? Download the FREE Online Course Guide!

Learn how to create and market your own online course in Melvin's unique online course guide. Download the FREE online course guide today!

Online Course Guide

Show artwork for Selling the Couch

About the Podcast

Selling the Couch
Impact + Income Beyond The Therapy Room
With over 1.5 million downloads, Selling the Couch is a top podcast for mental health private practitioners who think differently.

Psychologist Melvin Varghese interviews successful therapists, top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how therapists get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

You get bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

About your host

Profile picture for Melvin Varghese, PhD

Melvin Varghese, PhD

Hi. I'm Melvin. I'm a psychologist, girl dad, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use our therapist skillset in different realms besides clinical work (e.g., podcasting, consulting, online course creation, writing, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).