Published on:

26th May 2022

311: 10 Lessons I've Learned as a Course Creator (part 2)

Today’s solo episode is the second in a two-part series about the lessons I’ve learned as a course creator. I launched The Healthcasters course back in 2015, and it recently passed the $300K revenue mark. Those results are far more than I could have ever imagined, and as I’ve reflected, I realize that I have learned a lot through this journey. I hope some of my lessons learned will be helpful for you! Join me for today’s session where I’ll cover #6-10 of my top ten lessons learned. 

Lessons learned as a course creator (#6-10)

  • Social media marketing can be intimidating. Focusing on webinars makes more sense in many ways. 
  • Webinars magnify your strengths as a teacher.
  • Webinars make it easy for viewers to sign up for your course.
  • Webinars can be evergreen, and you can sprinkle in live ones whenever you want. (EasyWebinar makes the process simple. Check it out at www.sellingthecouch.com/easywebinar.)
  • In webinars, focus on sharing your story, your WHY, and your expertise.
  • “Low prices attract tire-kickers.”
  • A higher price will make you want to over-deliver to your students.
  • A higher price limits impulse buyers and attracts more of the students you want.
  • Charging a higher price allows you to reinvest more money into better quality gear for the future.
  • Don’t compete on price.
  • Offering discounts and lower prices will affect the quality of your students. 
  • Consider offering time-limited bonuses, like a group coaching call, video series, etc., rather than offering discounts. 
  • Have an easy way to gather testimonials. (Check out testimonial.to at www.sellingthecouch.com/testimonial.) 
  • Students can choose a video or text testimonial about their experience.
  • Separate your course success from your self-worth.
  • Your course isn’t who you are, but it’s just one thing you do.
  • Don’t compare your course success to someone else’s. “Comparison is poison.”

You can check out all of my 10 Lessons Learned (with video!) in my Twitter thread!

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We'd Like to Thank Today's Sponsor

Just because you own a private practice, it doesn't mean you magically know how to run a successful, sustainable solo or group practice. There's a lot of nuts and bolts to getting great outcomes and a stellar income. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. You need a rock solid plan that is actionable, measurable and doable! On Sept. 19-22, Kelly and Miranda from zynnyme are hosting a free training on how to create a business plan in less than one hour. This live series contains a specialized training for each phase of practice from starting a counseling practice or growing a private practice to loving your successful practice, and transforming your group practice. Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout. While you're there, you can also join the interest list for their Business School for Therapists - an all-in-one resource for growing, revamping, or launching your sustainable, impactful solo or group practice. Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world.


Ready to create your own course? Download the FREE Online Course Guide!

Learn how to create and market your own online course in Melvin's unique online course guide. Download the FREE online course guide today!

Online Course Guide

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About the Podcast

Selling the Couch
Impact + Income Beyond The Therapy Room
With over 1.3 million downloads, Selling the Couch is the #1 podcast for mental health private practitioners.

Psychologist Melvin Varghese interviews successful therapists about how they've built their therapy practices + diversified their income in/beyond the therapy room as well as top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how successful business owners get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, membership sites, group masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

What you get are bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

The best way to get started is to check out https://sellingthecouch.com/start. =)
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About your host

Profile picture for Melvin Varghese, PhD

Melvin Varghese, PhD

Hi. I'm Melvin. I'm a Vanderbilt-trained psychologist, entrepreneur, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).