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Published on:

31st Mar 2022

307: How to Keep Your Podcast Going

At the beginning of this month, we reached our seven years of podcasting milestone here at Selling the Couch. That’s pretty crazy when statistics show that three out of every four new podcasts die after only seven episodes. Join us to learn what it takes to beat the odds and keep your podcast going.

When I started the show back in 2015, podcasts were new. I am naturally introverted, so podcasting does not come easily to me. I remember being fearful on multiple levels and wondering how long I would be able to maintain sustainability with the podcast. We experienced slow and steady growth over time, however, and we currently average anywhere between 21,000 and 26,000 downloads in a month. Today’s session is a solo episode in which I share five tips that have helped me keep the podcast going. Stay tuned to learn more!

You’ll Learn:

  • You have to have done a decent amount of podcast episodes to hit hockey stick growth
  • Tip #1: Focus on building systems initially rather than releasing a mass of episodes. 
  • Notice your energy levels when you speak about certain topics. Hone in on topics that light you up.
  • Set up a dedicated space to do your podcasting. It will make things a lot easier.
  • Notice the formats of podcasting that energize you versus those that drain you. (You might start with one format and later move to a different one.)
  • Tip # 2: Block out months in which you will not release any new podcasts. That means you won’t have to drop the podcast when other important things come up in your life.
  • Tip #3: Think about monetizing your podcast before you launch it. (Brainstorm ways to make money besides having sponsors.)
  • Tip # 4: Plan and employ good systems. (James Clear said: “You do not rise to the level of your goals. You fall to the level of your systems.”)
  • Figure out the things you can delegate to create a model for long-term sustainability.
  • I use one central subscribe page where everything is available. (www.sellingthecouch.com/listen )
  • Tip # 5: Hire a podcast editor.

Links:

Pretty Links

A free podcasting workshop www.sellingthecouch.com/podcastingworkshop

The Healthcasters Podcasting Course www.sellingthecouch.com/jointhehealthcasters  

When you open a private practice you become an entrepreneur- but that doesn't mean you magically know how to run a successful, sustainable solo or group practice and still enjoy life. 

And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. 

Therapists are among the world's paid master's degrees and it is time for it to stop. 

Kelly & Miranda at zynnyme are two therapists who care deeply about ensuring therapists can have sustainable incomes and practices that get exemplary outcomes. 

Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout. 

While you are at it, get on the waitlist for their Business School for Therapists-your one-stop-shop for growing, revamping, or launching your sustainable, impactful solo or group practice. 

Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world. 


Mentioned in this episode:

We'd like to thank our Sponsor, zynnyme

When you open a private practice you become an entrepreneur- but that doesn't mean you magically know how to run a successful, sustainable solo or group practice and still enjoy life. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. Therapists are among the world's paid master's degrees and it is time for it to stop. Kelly & Miranda at zynnyme are two therapists who care deeply about ensuring therapists can have sustainable incomes and practices that get exemplary outcomes. Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout. While you are at it, get on the waitlist for their Business School for Therapists-your one-stop-shop for growing, revamping, or launching your sustainable, impactful solo or group practice. Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world.

zynnyme

Today's Sponsor: zynnyme

When you open a private practice you become an entrepreneur- but that doesn't mean you magically know how to run a successful, sustainable solo or group practice and still enjoy life. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. Therapists are among the world's paid master's degrees and it is time for it to stop. Kelly & Miranda at zynnyme are two therapists who care deeply about ensuring therapists can have sustainable incomes and practices that get exemplary outcomes. Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout. While you are at it, get on the waitlist for their Business School for Therapists-your one-stop-shop for growing, revamping, or launching your sustainable, impactful solo or group practice. Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world.

zynnyme

Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

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About the Podcast

Selling the Couch
Impact + Income Beyond The Therapy Room
With over 1.3 million downloads, Selling the Couch is the #1 podcast for mental health private practitioners.

Psychologist Melvin Varghese interviews successful therapists about how they've built their therapy practices + diversified their income in/beyond the therapy room as well as top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how successful business owners get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, membership sites, group masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

What you get are bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

The best way to get started is to check out https://sellingthecouch.com/start. =)
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About your host

Profile picture for Melvin Varghese, PhD

Melvin Varghese, PhD

Hi. I'm Melvin. I'm a Vanderbilt-trained psychologist, entrepreneur, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).