306: How to Show Up Imperfect In Your Marketing

If there is one thing I’ve learned as a small business owner, it’s that it takes courage to show up imperfect. We want so badly to be perfect and put together in front of our audience, but perfectionism makes us less authentic and connected. Join us to learn more about being OK with being imperfect.

Samara Stone is a return guest to the podcast, and I’m thrilled to welcome her back! In addition to her work as a therapist, Samara is a branding expert who has a curated community, Be Full Grown, for black women over 40 who are ready to imagine, create, and live a life of their own design. Samara is in the process of launching a podcast, and she has already proven her courage in showing up imperfect through some major life difficulties. We will discuss how we, as clinicians, can show up imperfect when perfectionism always has a pull on us. Samara also shares helpful guidelines for sharing appropriately on social media, which is something we all need to keep in mind. 

Be Full Grown

You’ll Learn:

• How things have changed in our field in beautiful ways; “Your Saturday self CAN show up on Monday morning.”
• Why many therapists struggle with perfectionism and are afraid to show up as 100% human
• Why clients appreciate transparency because it conveys a non-judgmental attitude
• Why there is a huge shift happening in how we understand marketing and our personal brand
• How therapists need to share enough about the real dynamic  of themselves so clients can see the healing possibilities
• How Samara decided to share on social media the experience of her divorce a few years ago 
• Why we have to be polarizing at times in order to find our true audience–and that’s OK
• The importance of realizing that you can’t and won’t appeal to everyone
• How to use your clear purpose and intention to determine how much of your life to share on social media

Mentioned in this episode:

Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

STC Elite

STC Elite, our mastermind for therapists creating their first online courses, is open for enrollment. If you've been thinking about creating an online course and have been a fan of the STC podcast and are looking to launch your online course in a community of other therapists, you can check out the mastermind over at sellingthecouch.com/mastermind. Or you can download our free online course starter kit. It's a seven-day email course that will help validate your course idea that's over at sellingthecouch.com/coursekit.