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305: The Power Of Building In Public
Today’s session covers the power of building in public, which has been a new concept for me in the last few months. This is a way for business owners to build their products and services in public on social media while others come along for the journey. It’s not easy for those of us who don’t want to display our messiness, but it is a very powerful strategy. Think of building in public as a marketing technique that doesn’t feel like marketing. Join us to learn more!
Our Featured Guest:
Kevon Cheung
Kevon Cheung is a friend who I have learned a lot from watching him build in public on Twitter. I went through his Build in Public Mastery Cohort last winter, and I learned so much! Kevon will explain this concept, what it means, and why it’s important for us as business owners. We will wrap up with Kevon sharing his FUEL framework, a method to use in creating social media posts.
You’ll Learn:
- What it means to “build in public” along the entrepreneurial journey–and why it’s a good idea
- How showing up with flaws and vulnerability helps build a following and establish a connection with others
- Why consistency is the key in showing people your commitment and intentions
- Why choosing the platform on which to build in public depends on who and where your audience is
- How making connections and giving “behind-the-scenes” glimpses will turn people into big fans
- Kevon’s FUEL framework for creating social media posts: Facts, Unfold, Emotion, and Learnings
- How to write lines that trigger curiosity without being “clickbait” (Remember, the goal of your first line is to get people to read the second line!)
- Highlights of Kevon’s course, Build in Public
Mentioned in this episode:
STC Elite
STC Elite, our mastermind for therapists creating their first online courses, is open for enrollment. If you've been thinking about creating an online course and have been a fan of the STC podcast and are looking to launch your online course in a community of other therapists, you can check out the mastermind over at sellingthecouch.com/mastermind. Or you can download our free online course starter kit. It's a seven-day email course that will help validate your course idea that's over at sellingthecouch.com/coursekit.
Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop
Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop
