305: The Power Of Building In Public

Today’s session covers the power of building in public, which has been a new concept for me in the last few months. This is a way for business owners to build their products and services in public on social media while others come along for the journey. It’s not easy for those of us who don’t want to display our messiness, but it is a very powerful strategy. Think of building in public as a marketing technique that doesn’t feel like marketing. Join us to learn more!

Our Featured Guest:

Kevon Cheung

Kevon Cheung is a friend who I have learned a lot from watching him build in public on Twitter. I went through his Build in Public Mastery Cohort last winter, and I learned so much! Kevon will explain this concept, what it means, and why it’s important for us as business owners. We will wrap up with Kevon sharing his FUEL framework, a method to use in creating social media posts.

Public Lab

Build in Public Mastery

You’ll Learn:

  • What it means to “build in public” along the entrepreneurial journey–and why it’s a good idea
  • How showing up with flaws and vulnerability helps build a following and establish a connection with others
  • Why consistency is the key in showing people your commitment and intentions
  • Why choosing the platform on which to build in public depends on who and where your audience is
  • How making connections and giving “behind-the-scenes” glimpses will turn people into big fans
  • Kevon’s FUEL framework for creating social media posts: Facts, Unfold, Emotion, and Learnings
  • How to write lines that trigger curiosity without being “clickbait” (Remember, the goal of your first line is to get people to read the second line!)
  • Highlights of Kevon’s course, Build in Public

Mentioned in this episode:

Check Out PsycCareers!

If you’re a psychology professional who is ready to take the next step in their career, check out PsycCareers, the American Psychological Association Services, Inc’s career center. PsycCareers is home to over 400 open positions tailored specifically for psychology professionals. Start your journey today by exploring opportunities that inspire and challenge you at sellingthecouch.com/apa.

Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

About the Podcast

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Selling the Couch
Impact And Income Beyond The Therapy Room

About your host

Profile picture for Melvin Varghese, PhD

Melvin Varghese, PhD

Hi. I'm Melvin. I'm a psychologist, girl dad, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use our therapist skillset in different realms besides clinical work (e.g., podcasting, consulting, online course creation, writing, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).