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Published on:

10th Feb 2022

300: Charging Premium Prices For Your Online Course (Money Blocks + Fears)

Welcome to Session 300! I never even imagined reaching this point, and I’m very grateful to be at this milestone. I love everything about connecting with people through podcasting, so thank you for joining me on this journey. Today’s show is a coaching call about online courses and the imposter syndrome that sneaks in with fear and doubt. Join us to learn more!

Our Featured Guest for today’s coaching call:

Nikki Sewell, LCSW

Nikki Sewell was part of our beta group for Online Course School’s eight-week live experience where we went through each step from start to finish in setting up your online course. Nikki is ready to get her pilot students into her course, but she has encountered a lot of fear around charging her worth for her grief course for therapists. Nikki built a successful private practice focusing on the niche of grief counseling, motivated by losing her father to suicide during her grad school years and suddenly losing her husband at age 41 back in 2013. Join the coaching call with Nikki and Melvin!

Nikki Sewell

You’ll Learn:

● How Nikki found her niche in grief counseling with widows, suicide survivors, and orphaned adults

● Why Nikki views her grief counseling work as something beautiful that empowers people to see “what’s lost, what’s left, and what’s possible”

● How Nikki decided to create her online course to help other grief and trauma therapists

● Why the best online courses combine clinical training with personal experience–like Nikki is doing

● How money blocks, shame, and internal voices get in the way to create imposter syndrome for Nikki

● The new perspective: Nikki’s course is helping clinicians to become better clinicians, help their clients more fully, and become better business owners (who make more money)

● Why we struggle with shame in charging what we are worth because we are a “helping profession”

● How Nikki can implement the same steps in charging for her online course that she employed in establishing her private practice

● How to take a “ladder view” of our expertise and experience, realizing that there are always people on lower rungs who need your help

● Why it’s better to take the tortoise approach and pace yourself in launching a course

RESOURCES TO GUIDE YOUR BUSINESS JOURNEY


Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.


MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):


?️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)


? How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)


MY FREE GUIDES:


? Start your Podcast: The QuickStart Guide

?️ The A To Z Online Course


MY COURSES:


? The Healthcasters (A podcasting course + community for helpers/healers):

? Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!): 


MY FAVORITE SOFTWARE:


? My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial):

? My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial):

? What I Use For Evergreen Webinars (Easy Webinar)

? My Website Host (SiteGround-Includes Discount)

? My WebSite Theme (Divi)


MY FAVORITE GEAR:


❤️ STC Home Office Tour!

? My Online Counseling + Coaching Gear

? My YouTube + Live Streaming Camera Gear


SUBSCRIBE TO THE STC PODCAST:


Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room.

The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.

You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =

Or simply click below for ease =).

SUBSCRIBE HERE


LET'S BE FRIENDS:


? Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues)

? My website / blog

? Instagram (I mainly post "behind the scenes" stuff about my life and business)


WHO'S THIS GUY? 


Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).

Mentioned in this episode:

Struggling with documentation and progress notes? Meet Upheal.

A new AI- powered, HIPPA-compliant platform that creates automated session notes and analytics for busy mental health professionals. Whether online or in person, Upheal captures your sessions and creates pre-drafted progress notes and insights that you can simply review and edit. And, it even creates Treatment plans with SMART goals included! Visit https://sellingthecouch.com/upheal and enter the promo code “COUCH25” for a special 25% off a paid plan for the first 2 months just for STC fans.

Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

We'd LOVE To Partner With You!

➡️ Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit  ➡️ Looking to launch a successful podcast? Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists: https://sellingthecouch.com/podcastingworkshop

Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

Show artwork for Selling the Couch

About the Podcast

Selling the Couch
Impact + Income Beyond The Therapy Room
With over 1.5 million downloads, Selling the Couch is a top podcast for mental health private practitioners who think differently.

Psychologist Melvin Varghese interviews successful therapists, top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how therapists get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

You get bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

About your host

Profile picture for Melvin Varghese, PhD

Melvin Varghese, PhD

Hi. I'm Melvin. I'm a psychologist, girl dad, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use our therapist skillset in different realms besides clinical work (e.g., podcasting, consulting, online course creation, writing, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).