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299: Tips To Build Your Email List: Lessons From 300 Newsletters + 5k subscribers
If you are struggling to build your email list, today’s show can help! With over 300 STC newsletters and 5K subscribers, I’ve learned a few lessons about what works–and what doesn’t. We are fortunate that the STC newsletter has a much higher “open rate” than the 20% average, which can be attributed to what I have discovered along the way. Join me as I go solo today to share my insights that you can put into practice right now.
You’ll Learn:
● Why your mindset should be to make recipients excited to open your weekly newsletter
● My tips for building your email list through newsletters:
○ Spend time crafting the subject line. (The Headliner app helps!)
○ Write to one person. (Picture yourself sitting with a friend around a campfire.)
○ Use the intro section to share a personal story. (Have boundaries and safety considerations in place; I don’t say anything that would embarrass Grandma!)
○ Stick to a consistent format. (We use sections for an intro, top tool, podcast info, and top STC community posts. The Alltop and Airr apps help!)
○ Figure out how you can consume content throughout the schedule of your day, like during a commute, workout, daily hike, etc.
Resources mentioned in this episode:
PODCAST SPONSOR: TURNING POINT HQ
David Frank is the Financial Planner for therapists whose goal is to help us transform your relationship with money. Dave and his team provide help for a range of things including helping us navigate student loans, strategic investing, and retirement.
Please visit sellingthecouch.com/turningpointhq to download "The 7 Money Mistakes That Therapists Make" + to get $200 off any listed service just for STC fans.
RESOURCES TO GUIDE YOUR BUSINESS JOURNEY
Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.
MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):
MY FREE GUIDES:
🎤 Start your Podcast: The QuickStart Guide
MY COURSES:
🎧 The Healthcasters (A podcasting course + community for helpers/healers):
💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!):
MY FAVORITE SOFTWARE:
🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial):
🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial):
🤖 What I Use For Evergreen Webinars (Easy Webinar)
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🎨 My WebSite Theme (Divi)
MY FAVORITE GEAR:
📔 My Online Counseling + Coaching Gear
🎥 My YouTube + Live Streaming Camera Gear
SUBSCRIBE TO THE STC PODCAST:
Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room.
The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.
You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =
Or simply click below for ease =).
LET'S BE FRIENDS:
💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues)
📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)
WHO'S THIS GUY?
Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA.
In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc).
This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.
I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).
Mentioned in this episode:
Selling the Couch Newsletter
Our newsletter is absolutely FREE! Join us for tips, the latest podcast, and more at sellingthecouch.com/newsletter.
Try Psych Careers!
Today's podcast is supported by the American Psychological Association's Psych Careers. If you are a psychology professional looking to advance your career or thinking about a pivot, definitely encourage you to check out Psych Careers, which is the career center from the American Psychological Association Services, Inc. There are over 400 positions available. It's the perfect time to create a free account, upload your resume, and set up job alerts. sellingthecouch.com/APA
Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop
Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop
