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351: How to (Correctly) Pitch Podcasts with Dustin Riechmann

Today’s session is a conversation about how to navigate guest appearances on podcasts. Whether you have future aspirations to launch a podcast or desire to grow your visibility by appearing on podcasts, this will be a helpful session for you! Podcasting offers possibilities for interesting connections and unimaginable opportunities. Join us to learn more!

Our Featured Guest

Dustin Riechmann

Dustin Riechmann is a new friend with whom I connected on LinkedIn. From an engineering background, Dustin has become an internet marketing and copywriting whiz. His entire niche is focused on helping entrepreneurs pitch themselves to bigger and bigger podcasts, which is a huge accelerant to business growth. Podcasting appearances help you establish social proof and open the doors to partnerships you could never imagine. Dustin shares his background story of coming to this niche and what he has learned along the way. He gives practical insights into crafting pitches to podcasters and much more valuable information on this topic.

You’ll Learn: 

  • The steps Dustin took as an engineer, consultant, entrepreneur, and digital marketer before his COVID-forced entrance into the podcasting world
  • Why Dustin began guesting on established podcasts instead of starting his own
  • How Dustin has used his three elements of a podcast pitch (relational anchors, clear service to the audience, and a clear and friendly call to action) to an 80% success rate
  • Why Dustin sees podcast guesting as a specific part of the umbrella of partnership marketing
  • Dustin’s mindset shift: “No one else has to lose for me to win. We can all win together!”
  • How Dustin approaches his podcast pitch with his three elements, customizing the relational anchors to connect with the host on an authentic and personal level
  • An overview of Dustin’s work and the Podcast Pitch Playbook

Resources:

Connect with Melvin On LinkedIn

Want to launch your podcast soon?

Please check out our free podcasting workshop for therapists

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit For Therapists:

Connect with Dustin Riechmann: 

Website: Simple Success Coaching

LinkedIn

Get Dustin’s FREE Podcast Pitch Playbook!

Mentioned in this episode:

Need Community Support? Join the Mastermind

If you are a seasoned therapist, and you are wanting to move from clinical to online course income, we actually have a specific mastermind for therapists who are doing this. We meet together to build and grow and scale our online courses. You can learn more about that mastermind over at https://sellingthecouch.com/mastermind.

Thrizer

Thrizer is a payment platform designed for private pay therapists, built to help clients automatically tap into their out-of-network benefits and save on therapy upfront. Thrizer can help instantly verify clients’ out-of-network benefits ahead of a client’s first session, so they get the transparency upfront on their out-of-pocket costs. When therapists charge their clients via Thrizer, an out-of-network claim is automatically submitted for them, so no need to deal with superbills. Best part? After meeting their deductible, clients have the option to just pay their co-insurance portion for sessions while Thrizer floats the rest of the therapist’s fee and waits for reimbursement on the client’s behalf, helping clients afford therapy upfront. Please visit sellingthecouch.com/thrizerand enter the promo code “STC” and receive waived fees for your first $2500 in charges.

About the Podcast

Show artwork for Selling the Couch
Selling the Couch
Impact + Income Beyond The Therapy Room

About your host

Profile picture for Melvin Varghese, PhD

Melvin Varghese, PhD

Hi. I'm Melvin. I'm a psychologist, girl dad, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use our therapist skillset in different realms besides clinical work (e.g., podcasting, consulting, online course creation, writing, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).