ENCORE: What Therapists Get Wrong About Selling Their First Online Course

Today’s encore is on what therapists often get wrong about selling their first online course, considering all the assumptions we make and the misconceptions we hold about online courses.

I’m bringing full transparency to today’s topic as I share what I’ve learned through my years of experience with online courses.

You’ll Learn:

• The guilt loop running in my head (“I became a therapist to help people, not to sell things.”)
• Mindset shift that made it all make sense to me
• Ethical selling: a path to transformation with deep care and clarity
• 3 sales mistakes therapists make—and what to do instead:
• Thinking “sales equals sleazing”
• Think of aligned sales as clear communication with a gentle and generous invitation.
• Avoiding the “ask” entirely
• If someone is clearly interested, don’t make them guess how to work with you. Give them a clear call-to-action.
• Not believing in the value of your course
• Your confidence comes from alignment. Focus on the transformation you can offer.

---

Ready to launch (or grow) your online course?

Haven is our membership for therapists who want to turn their expertise into sustainable online income through courses, content, and simple systems that actually work.

Our next Accelerator, Building Authoritative Guides That Stand Out In The Age of AI, begins soon.

Learn more here: https://melvinvarghese.kartra.com/page/july2026