ENCORE: A Live vs. Pre-Recorded Online Course
Today’s show is a live coaching call regarding a topic that has been very relevant to me recently. We are talking about the many nuances of online courses. I hope this episode will be helpful to you and bring new ideas if an online course is on your radar.
Our Featured Guest-Kristen Boice, LMFT
Kristen Boice is a therapist in private practice and a fellow podcaster. She has realized the need among her listeners for an online course. Her podcast, Close the Chapter, is about closing the chapter on certain things in our lives so we can open ourselves up to new opportunities. In today’s coaching call, I’ll share some lessons I’ve learned along the way about online courses. We’ll talk about the rationale behind creating a live course vs. a pre-recorded one. We will wrap up with a pre-launch strategy to help get buyers for your course before you launch.
Pathways To Healing Counseling
● Why Kristen started her podcast about two years ago to provide another opportunity for deeper work for her clients
● How an online course can help you get more information out to curious people
● The options for your course and other services
● Why niching down is a big challenge for therapists
● How Kristen sees the epidemic of people feeling “not good enough” and being scared to speak up
● How a niche can help you offer value and find your sweet spot
● How the best courses take people from one place to another
● Why Kristen focuses on helping with the hard conversations
● How to use phraseology that appeals to people and addresses their need
● Step-by-step actions to build your email list and create effective opt-ins
● How to create value on the front end of your course by validating your content
Today's Sponsor: Online Course School
I know that many of us want to launch a successful online course whether it's to share our message with a larger audience or to diversify our income beyond 1:1 work.
Speaking from personal experience, I also know that there are a ton of barriers to getting started: the tech, the mental hurdles, being unsure of whether our course will make money, or even how to market and grow our online course.
Online Course School is a live 8-week cohort-based experience where you'll gather with other therapist course creators to create your online course. It includes teaching workshops from Mel
and the STC team, weekly assignments, and opportunities to work together to get things done. By the end of our time together, you'll have your lessons and modules outlined, know what tech, software, and platform you need to record your online course, a working sales page, and have a concrete growth plan for your online course.
We'll be launching our first cohort in Sept 2021 with six members. If this sounds like something you'd love to be a part of, please check out my free A to Z Online Course Guide.
The guide will help you learn from my mistakes over the past 6+ years of being an online course creator and lessons I've learned from moving the Healthcasters podcasting course from a $297 first sale to over 275 students and passing the $200k revenue mark in 2021.
RESOURCES TO GUIDE YOUR BUSINESS JOURNEY
Disclosures: Please note that all opinions are my own and based on my personal experience. Sponsors are acknowledged. Some links in the description are affiliate links where if you click on one of the product links, I’ll receive a commission at no additional cost to you. I use these funds to continue to create helpful content to serve our field. As an Amazon Associate, I earn a small commission from qualifying purchases.
MY FREE ONLINE WORKSHOPS (These Can Be Watched At A Date/Time That Works For You):
🎙️ Using Podcasting To Grow Your Business (Lessons Learned From 9 Downloads On Day 1 To 1.2 Million And a 7 Income Stream Business)
💻 How To Launch And Grow A Successful Online Course (Lessons Learned From A $297 First Sale To $150k Online Course)
MY FREE GUIDES:
🎤 Start your Podcast: The QuickStart Guide
🎧 The Healthcasters (A podcasting course + community for helpers/healers):
💻 Online Course School (A course to create, sell, and grow a successful online course): COMING IN 2022 (please feel free to download the online guide course above and I can keep you updated as I'm trying to build this with ample input and care including a chance to work 1 on 1 with me!):
MY FAVORITE SOFTWARE:
🧳 My Podcast Hosting Platform (Captivate-Includes 7 Day Free Trial):
🚀 My All In One Online Business Platform (Kartra-Includes 14 Day Free Trial):
🤖 What I Use For Evergreen Webinars (Easy Webinar)
🌐 My Website Host (SiteGround-Includes Discount)
🎨 My WebSite Theme (Divi)
MY FAVORITE GEAR:
📔 My Online Counseling + Coaching Gear
🎥 My YouTube + Live Streaming Camera Gear
SUBSCRIBE TO THE STC PODCAST:
Since 2015, I've hosted a weekly podcast where I interview successful therapists in private practice and other business owners to help us grow our impact + income in and beyond the therapy room.
The podcast has been downloaded over 1.2 million times and is heard in over 140 countries.
You can find also it by searching “Selling The Couch” on any podcast app (eg: Apple Podcasts, Google Podcasts, Spotify etc) or simply saying "Alexa, listen to Selling The Couch" on your Amazon device. =
Or simply click below for ease =).
LET'S BE FRIENDS:
💌 Sign up to receive the free A To Z Online Course Guide + receive the weekly STC email newsletter (trusted by over 7k colleagues)
📸 Instagram (I mainly post "behind the scenes" stuff about my life and business)
WHO'S THIS GUY?
Hi. I'm Melvin. I'm a psychologist (PhD), entrepreneur, and online creator living in Philadelphia, PA.
In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc).
This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.
I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).
Mentioned in this episode:
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Need Community Support? Join the Mastermind
If you are a seasoned therapist, and you are wanting to move from clinical to online course income, we actually have a specific mastermind for therapists who are doing this. We meet together to build and grow and scale our online courses. You can learn more about that mastermind over at https://sellingthecouch.com/mastermind.