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360: What I Learned from Creating a Course for CEUs with Matthew Bierds

Many of us have thought about creating continuing education courses and wondered how the process works and what factors are involved. Who better to learn from than someone who has done this successfully? Being successful at CEU course creation takes innovation, creativity, and an entrepreneurial spirit. Join us for informative insights from today’s guest!

Our Featured Guest

Matthew Bierds

Matt Bierds, from Duke City Counseling, is a licensed professional counselor, course creator, and professional speaker who does in-person and virtual counseling and LPC supervision in Texas and New Mexico. As far back as ten years ago, Matt realized that the world of online education was expanding, and he knew there were interesting opportunities for LPCs in the area of online courses. After jumping into this arena, Matt went through a “failing forward” phase before making a few tweaks and creating a course for LPC supervisors. In today’s session, Matt shares the lessons learned along his fascinating journey and the mistakes and successes that have brought him to where he is today. 

Matt's Website

You’ll Learn:

  • Matt’s wisdom: “I learned the hard way that selling general continuing education courses online is pointless and a waste of time and money.”
  • The value in pivoting and niching down when something isn’t working
  • Discovering the sweet spot: How Matt created a course designed for a specific person in a specific situation
  • Course creation is successful when you see the need and solve the pain point.
  • Matt’s path to building trust and cultivating repeat customers
  • The progression and development of Matt’s 40-hour course and 6-hour refresher courses
  • The challenges in maintaining compliance and navigating changes in licensing requirements
  • Course creation challenges: creating content and incorporating more video interaction and student engagement
  • Matt’s biggest mistakes and successes in marketing his courses

Resources:

So you’ve probably heard that blogging is one of the best ways to attract your ideal clients as a therapist. 

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Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit




Mentioned in this episode:

Thrizer

Thrizer can help private pay therapists transform out-of-network therapy into an in-network experience to help you attract and retain private pay clients! First, Thrizer can help you instantly verify your client's out-of-network benefits ahead of their first session using Thrizer's free Instant Benefits Calculator. Then, just by charging clients via Thrizer's payment platform, you can automatically submit claims for them and even let your clients just pay their co-insurance for sessions (similar to in-network copays) to help them afford therapy upfront and skip the reimbursement wait post-deductible. Thrizer covers the rest of your fees upfront and waits for reimbursement on their behalf! They also have a Superbill Uploads feature if you'd like to instead offer your clients a resource to manage their own superbills. They manage all claims end-to-end so you or your clients don't need to deal with any of the insurance stress. Please visit the Thrizer link below and enter the promo code “STC” and receive waived fees for your first $2500 in charges.

Learn More About Thrizer

About the Podcast

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Selling the Couch
Impact + Income Beyond The Therapy Room

About your host

Profile picture for Melvin Varghese, PhD

Melvin Varghese, PhD

Hi. I'm Melvin. I'm a psychologist, girl dad, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use our therapist skillset in different realms besides clinical work (e.g., podcasting, consulting, online course creation, writing, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).