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Published on:

12th Oct 2023

348: Could Keeping Your business Small Be the Next BIG Thing? with Melvin Varghese, PhD

Two questions confront me daily: How big do I actually want to grow STC? What is the purpose of STC in relation to my overall life? Freedom is my most important value, and building my business around my life, family, and health is most important to me. Not every entrepreneur has the same goals, but these are questions for every entrepreneur to consider. Let’s take a closer look in today’s session!

You’ll Learn:

  • How I was compromising to fit life around my business instead of optimizing the business to fit the life I wanted
  • 5 key concepts I learned from Paul Jarvis in his book, Company of One:
  • Companies of one reject limitless growth.
  • We should set firm growth limits to keep opportunity costs small.
  • Companies of one are okay with limited success.
  • More profits mean more productivity, sales, customers, and infrastructure to manage.
  • Develop your business out of a side gig.
  • Your business needs time to incubate and grow so you can devote yourself to it full time.
  • Target a specific audience to find your niche.
  • The more specific your target is, the easier it is to connect, build trust, and distinguish your audience’s needs.
  • Embrace the power of simplicity and personality.
  • Amplify your uniqueness by sharing your most powerful asset: yourself and your personality. 

Resources:

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit

Looking to launch a successful podcast?

Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:

https://sellingthecouch.com/podcastingworkshop

Mentioned in this episode:

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About the Podcast

Selling the Couch
Impact + Income Beyond The Therapy Room
With over 1.5 million downloads, Selling the Couch is a top podcast for mental health private practitioners who think differently.

Psychologist Melvin Varghese interviews successful therapists, top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how therapists get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

You get bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

About your host

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Melvin Varghese, PhD

Hi. I'm Melvin. I'm a psychologist, girl dad, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use our therapist skillset in different realms besides clinical work (e.g., podcasting, consulting, online course creation, writing, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).