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Published on:

25th May 2023

337: 4 Actionable Strategies I Used to Double My LinkedIn Followers in 6 Months

If you’ve thought about getting more active on LinkedIn and building an audience there to increase the number of referral sources for your private practice or to move from clinical to online income, today’s session will be helpful for you. Since my very first LinkedIn post a few months ago, I’ve gone from 789 to 1864 followers and from 1000 to over 245,000 views.

The growth has been phenomenal! Throughout this process, I’ve done some things right and a lot of things wrong, and I hope you can learn from my experiences.

In today’s session, I’m sharing the mistakes I’ve made in the past six months in writing on LinkedIn and the best lessons I’ve learned along the way. 

You’ll Learn:

  • Why I started writing on LinkedIn in November 2022–and was shocked at the views on my very first post
  • My best tips for writing on LinkedIn:
  • Turn on Creator Mode when you begin. 
  • Make narrowly-focused carousel posts related to your paid offerings–and this process can evolve over time. (Use these links to find out more about Shield and Flocksy.)
  • Engage with targeted accounts to create an informal tribe.
  • Post on a schedule that fits with your energy and mental health, even if it means you play the long game.
  • My biggest challenges in writing on LinkedIn:
  • Feeling pressure to post more often than I’m comfortable with doing. 
  • Overcoming perfectionism in artwork and graphics in my posts.
  • Being on the “content-creation treadmill.”
  • Determining whether I want the successful version of this endeavor–and the issues that accompany that success.

I would love to connect with you on LinkedIn!

We'd LOVE To Partner With You!

💻 Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit

🎙️ Looking to launch a successful podcast?

Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists:

https://sellingthecouch.com/podcastingworkshop

Mentioned in this episode:

We'd LOVE To Partner With You!

➡️ Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit  ➡️ Looking to launch a successful podcast? Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists: https://sellingthecouch.com/podcastingworkshop

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It's at this point now trusted by over 2700 clinicians. And each week we share the latest podcast episode some of the writing that I'm doing on LinkedIn, with regard to my journey as a course creator and making this transition from psychologist and clinical practice to all mine creator and owner of an online business. And we also included a brand new section called on Mel's Mind where I break down a blog post or a video or something that's inspiring me to become a better person and a better business owner. If any of that sounds interesting and would love to have you sign up, you can sign up over at https://sellingthecouch.com/newsletter. Get the FREE A to Z Online Course Guide just for signing up today!

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About the Podcast

Selling the Couch
Impact + Income Beyond The Therapy Room
With over 1.5 million downloads, Selling the Couch is a top podcast for mental health private practitioners who think differently.

Psychologist Melvin Varghese interviews successful therapists, top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how therapists get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

You get bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

About your host

Profile picture for Melvin Varghese, PhD

Melvin Varghese, PhD

Hi. I'm Melvin. I'm a psychologist, girl dad, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use our therapist skillset in different realms besides clinical work (e.g., podcasting, consulting, online course creation, writing, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).