Published on:

6th Oct 2022

326: Standing Out On Twitter-3 Lessons Learned From 0 to 200k Followers with Aadit Sheth

I still call myself a Twitter newbie because I haven’t been there for very long, but I’ve been honored to connect with amazing people holding full and varied skill sets. I’m chatting with one of them in today’s session, someone who has helped me learn what I was doing wrong on Twitter and how I can improve. If you need Twitter help, too, join us to learn more about standing out on Twitter!

Our Featured Guest

Aadit Sheth

Aadit Sheth is a 21-year-old engineering student who started on Twitter only a couple of years ago. He has built a following of over 200,000 by focusing on the life optimization habits of top entrepreneurs. Aadit shares with us about Twitter threads and how they work to make this social media platform one of the top ways to network and stay current with technology, productivity, and business.


You’ll Learn:

  • How Aadit decided that Twitter would be his “place”
  • How Aadit began by engaging with people he admired on Twitter and finding ways to provide value to them
  • How to build strong connections through a “permission-less action” approach
  • A basic understanding of Twitter threads vs. single tweets
  • Aadit’s best tips for writing threads and hooks on Twitter–”80% of the performance of a thread is driven by the hook.”
  • Why you should identify the emotion you want to evoke and the purpose of your thread hook (i.e. counterintuitive, suspenseful, successes, novelty)
  • An example of a thread idea in a specific niche for mental health providers
  • How to use templates to help find a balance between perfectionism and spontaneity in writing Twitter threads
  • How to combat the crippling pressure to write the perfect Twitter thread by repurposing your content
  • An overview of Aadit’s work, including the Maker’s Mark agency and course on audience building for creators and founders

Mentioned in this episode:

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About the Podcast

Selling the Couch
Impact + Income Beyond The Therapy Room
With over 1.5 million downloads, Selling the Couch is a top podcast for mental health private practitioners who think differently.

Psychologist Melvin Varghese interviews successful therapists, top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how therapists get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

You get bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

About your host

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Melvin Varghese, PhD

Hi. I'm Melvin. I'm a psychologist, girl dad, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use our therapist skillset in different realms besides clinical work (e.g., podcasting, consulting, online course creation, writing, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).