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Published on:

15th Sep 2022

323: 3 Tips To Become An Awesome Storyteller Online

Today’s topic is a fascinating one for me. As therapists, we are wired for stories, but telling an effective story online is a struggle for many of us. Fortunately for us, my guest has wisdom and tips to share to help us become awesome storytellers. Join us to learn more!

Our Featured Guest

Kieran Drew


Kieran Drew lives in Leeds, England, and is my writing coach for Twitter. In an interesting career twist, he was a dentist who left behind his stressful, work-filled life to become a copywriter/storyteller. My first connection to Kieran came through the viral story he wrote about his unique medical experiences as a teenager. He is a talented storyteller who has helped my writing immensely, and I know his insights will be helpful to anyone looking to improve their writing. 


Website


You’ll Learn:

  • Why Kieran made the unconventional transition from dentist to copywriter/storyteller
  • An overview of Kieran’s spinal issues involving a tumor, surgeries, and titanium rods—this is the experience that helped him discover storytelling and a new love for life
  • 3 tips to become a better storyteller:
  • Make a story bank by writing down everything that happens to you with specific details.
  • Cut through the noise to impart a lesson. 
  • Even in sales, start every point with a story. 
  • How specific details make your stories more impactful
  • How to draw a “lesson” from each story
  • How storytelling breaks down skepticism and improves your selling ability
  • How storytelling can be your differentiator in the online world
  • A storytelling template: what happened/the lesson, why people should care, and a call to action
  • How Kieran reviews his story bank to choose his next story


Mentioned in this episode:

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About the Podcast

Selling the Couch
Impact + Income Beyond The Therapy Room
With over 1.3 million downloads, Selling the Couch is the #1 podcast for mental health private practitioners.

Psychologist Melvin Varghese interviews successful therapists about how they've built their therapy practices + diversified their income in/beyond the therapy room as well as top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how successful business owners get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, membership sites, group masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

What you get are bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

The best way to get started is to check out https://sellingthecouch.com/start. =)
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About your host

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Melvin Varghese, PhD

Hi. I'm Melvin. I'm a Vanderbilt-trained psychologist, entrepreneur, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).