Published on:

12th May 2022

309: 10 Lessons I've Learned as a Course Creator

Today’s solo episode is the first in a two-part series about the lessons I’ve learned as a course creator. I launched The Healthcasters course back in 2015, and it just passed the $300K revenue mark. Those results are far more than I could have ever imagined! Join me for today’s session where I’ll cover the first five of my ten lessons learned. 

  • Lessons learned as a course creator:
  • Decide between a skyscraper or a strip mall model for your online business.
  • This concept comes from Nathan Barry, the CEO of ConvertKit. Find out more from his appearance on the Creative Elements podcast hosted by Jay Clouse. 
  • A strip mall model offers multiple products that diversity your income, while a skyscraper model features a single, scalable flagship product.
  • I started STC with a strip mall model, but I’ve decided to move to a skyscraper model and use my mastermind as my single product.
  • Focus on one marketing channel instead of jumping around to several. 
  • Find the sweet spot where you enjoy hanging out and where your ideal audience can be found. 
  • Check out Infinite Dial for free analytics on social media trends. 
  • Think about going from a “rented audience” to an “owned audience” as you seek to build your email list.
  • Less is more when it comes to course content. 
  • Teach content that gives a concrete roadmap to help your students get from point A to point B.
  • Be a niche of one. 
  • I definitely didn’t do this very well in trying to reach too wide of a variety of healthcare providers with my first course. I know better now!
  • Don’t stress over your gear initially.
  • Start simple. I recommend Loom for recording and the Rode VideoMic NTG, which is an affordable mic with quality sound. 
  • You can save for future equipment upgrades by setting aside a small percentage of your income over time. 

Mentioned in this episode:

Sign up for the new online course workshop of a small launch to a $300K course at https://sellingthecouch.com/onlinecourseworkshop

Ready to create your own course? Download the FREE Online Course Guide!

Learn how to create and market your own online course in Melvin's unique online course guide. Download the FREE online course guide today!

Online Course Guide

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About the Podcast

Selling the Couch
Impact + Income Beyond The Therapy Room
With over 1.3 million downloads, Selling the Couch is the #1 podcast for mental health private practitioners.

Psychologist Melvin Varghese interviews successful therapists about how they've built their therapy practices + diversified their income in/beyond the therapy room as well as top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how successful business owners get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, membership sites, group masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

What you get are bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

The best way to get started is to check out https://sellingthecouch.com/start. =)
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About your host

Profile picture for Melvin Varghese, PhD

Melvin Varghese, PhD

Hi. I'm Melvin. I'm a Vanderbilt-trained psychologist, entrepreneur, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).