Published on:

5th May 2022

308: How Writing A Book Helped Grow My Practice

Today’s session is special because our guest is a friend and colleague from our internship days at Vanderbilt. He has accomplished many things in his career, one of which is co-authoring a book to grow his group practice. It is an innovative endeavor that definitely qualifies as “outside-the-box” thinking. Tom’s insight will be helpful if writing a book is in your future! Join us to learn more!

Our Featured Guest:

Tom McDonagh, PsyD

Tom McDonagh is in group practice in San Francisco, where his work focuses on anxiety, stress, burnout, and other related issues that are common for many people. Tom went the traditional route to publish the book which he co-authored, 101 Ways to Conquer Teen Anxiety. In today’s session, he shares why he wrote the book as a co-author, along with the structure, format, and challenges of choosing that route. He also shares wisdom about the traditional publishing process as it relates to marketing a book.


101 Ways to Conquer Teen Anxiety by Dr. Tom McDonagh and Jon Patrick Hatcher

You’ll Learn:

  • Why Tom wanted to write a book as a creative way to get his message out
  • How Tom and Jon Patrick Hatcher decided to team up and co-author this book together (after shelving their original idea for a “break-up” book aimed at men)
  • How co-authoring brings an opportunity to give a different, complementary perspective to your ideas
  • The basics of the traditional publishing process
  • How Tom and Jon divided up the tasks to produce the content for the book in a week-by-week process
  • What Tom would change about the publishing process in hindsight, and why he would choose to self-publish if he could go back
  • Why Tom wishes they had been given more time for editing and rewriting 
  • How Tom’s practice has been thriving with a virtual therapy format since the beginning of the pandemic, helping people deal with anxiety and feelings of disconnection
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About the Podcast

Selling the Couch
Impact + Income Beyond The Therapy Room
With over 1.3 million downloads, Selling the Couch is the #1 podcast for mental health private practitioners.

Psychologist Melvin Varghese interviews successful therapists about how they've built their therapy practices + diversified their income in/beyond the therapy room as well as top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how successful business owners get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, membership sites, group masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

What you get are bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

The best way to get started is to check out https://sellingthecouch.com/start. =)
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About your host

Profile picture for Melvin Varghese, PhD

Melvin Varghese, PhD

Hi. I'm Melvin. I'm a Vanderbilt-trained psychologist, entrepreneur, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).