full
154: Understanding Niching, SEO, Blog, Website Design and Making it Work in Your Favor with Paul Steinke, LPC
Niching, SEO, blog and website design----these are concepts we need to be familiar with as clinicians, but don’t they tend to be confusing? How do they fit together—or do they? Today’s show will break down the terminology and answer your questions about how these aspects of your practice can work in your favor. We’re talking all about niching and how it connects with our website and how everything factors into search engine optimization.
My guest is Paul Steinke, LPC in Colorado, and the owner of the Karibuni Center. If you know Swahili, then you know that “karibuni” means “welcome.” Paul has created a private practice where he works with people and their relationships around marriage and couple issues. Interestingly, Paul is a former wedding photographer who transitioned into the therapist’s chair, and his former career taught him a lot about marketing, web design, and visual images. Now Paul is all about helping couples in crisis, especially through affair recovery and divorce. Don’t miss my amazing conversation with Paul!
www.sellingthecouch.com/session154
Mentioned in this episode:
Today's Sponsor is Turning Point HQ
Don't let your own money blocks rob you of your future financial security. Turning Point HQ is a financial planning company specifically for therapists. They've created a free guide to help you avoid the 7 money mistakes that most therapists make. Download the free guide today!
STC Elite
STC Elite, our mastermind for therapists creating their first online courses, is open for enrollment. If you've been thinking about creating an online course and have been a fan of the STC podcast and are looking to launch your online course in a community of other therapists, you can check out the mastermind over at sellingthecouch.com/mastermind. Or you can download our free online course starter kit. It's a seven-day email course that will help validate your course idea that's over at sellingthecouch.com/coursekit.
