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153: Choosing the Language in Private Practice That Connects Brain and Heart with Shirani M. Pathak, LCSW
What are the essential elements in creating a successful private practice? We all know the list of things to consider and plan goes on and on and on! Everywhere we turn, there are new challenges to meet and new details to handle. Today’s show features a clinician who has navigated this journey, faced the ups and downs, and created a beautiful practice that focuses on relationships.
Shirani M. Pathak, LCSW, practices in the Bay area of the Silicon Valley of California. She has created a successful private practice that focuses on helping women who struggle in relationships. We discuss how she intentionally chose the phrasing on her website, how she took a step back to learn to “speak her clients’ language,” and the lessons she has learned in her practice-building journey. Shirani explains how she uses her mission statement and email newsletter for a deeper purpose beyond the walls of her practice.
www.sellingthecouch.com/session153
Mentioned in this episode:
STC Elite
STC Elite, our mastermind for therapists creating their first online courses, is open for enrollment. If you've been thinking about creating an online course and have been a fan of the STC podcast and are looking to launch your online course in a community of other therapists, you can check out the mastermind over at sellingthecouch.com/mastermind. Or you can download our free online course starter kit. It's a seven-day email course that will help validate your course idea that's over at sellingthecouch.com/coursekit.
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