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137: Naming Process, Marketing, and Referral Planning for New Practice

Michelle Richardson, LCSW, started her group practice in Audubon, NJ in 2015. Her practice, the Mindful Soul Center for Well Being, focuses on women’s issues. Michelle shares how she had a vision for the practice and kept moving forward to make it happen. We’re discussing what the naming process entails when you begin a new practice, the marketing and referral pieces, and much more!

You can read the full show notes at www.sellingthecouch.com/session137

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Selling the Couch

Impact And Income Beyond The Therapy Room

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About your host

Melvin Varghese, PhD

Hi. I'm Melvin. I'm a psychologist, girl dad, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use our therapist skillset in different realms besides clinical work (e.g., podcasting, consulting, online course creation, writing, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).