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136: Structuring Your Website and Copy That Speak to Your Ideal Clients

Elizabeth Cush, aka “Biz,” is in private practice in Annapolis, Maryland. Her practice focuses on those with anxiety. Elizabeth is an active member of the STC Facebook Community, and she went back to school in her 50’s to get her master’s degree before plunging into private practice. We’ll discuss how she made the leap into private practice and identified her niche. We also talk about the best ways to structure a website and write effective copy that speaks to your ideal clients. Join us!

Resources:

Visit Elizabeth’s website to find out more: www.progressioncounseling.com

Find Elizabeth on Twitter, Facebook, and Linked In

You can read the full show notes at www.sellingthecouch.com/session136

Mentioned in this episode:

STC Elite

STC Elite, our mastermind for therapists creating their first online courses, is open for enrollment. If you've been thinking about creating an online course and have been a fan of the STC podcast and are looking to launch your online course in a community of other therapists, you can check out the mastermind over at sellingthecouch.com/mastermind. Or you can download our free online course starter kit. It's a seven-day email course that will help validate your course idea that's over at sellingthecouch.com/coursekit.

About the Podcast

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Selling the Couch
Impact And Income Beyond The Therapy Room

About your host

Profile picture for Melvin Varghese, PhD

Melvin Varghese, PhD

Hi. I'm Melvin. I'm a psychologist, girl dad, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use our therapist skillset in different realms besides clinical work (e.g., podcasting, consulting, online course creation, writing, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).