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ENCORE: Where Should I Focus My Online Course Marketing?
One of the new things for STC this year is the incorporation of coaching calls into the podcast from time to time. Join us for a glimpse into today’s coaching call about online courses.
Our Featured Guest for today’s coaching call
Heather McKenzie, LCMHCS
Heather McKenzie came through Online Course School as a beta student back in the fall of 2021. Online Course School is a live, eight-week experience that takes your online course from a simple idea all the way through the development stages so that you are ready to record. Heather created a course specifically focused on anxiety that can be found at Dial Down Anxiety. Like most of us who create an online course, she faced a common struggle about how to handle marketing time and costs to promote her course. Join us to hear the coaching call!
You’ll Learn:
- How to handle logistical challenges in the online presentation of your course
- Why Heather’s course is an eight-week course to help people understand anxiety and DBT emotion regulation skills
- How marketing options for an online course can be overwhelming for most people
- How to pinpoint your own superpowers in teaching and the style that works best for you
- How to structure the content levels for promoting your course in six-month blocks:
- Start with webinars, both free and paid.
- Offer a downloadable guide or cheat sheet.
- Use a core blog post as a stand-alone feature that blows people away.
- Tips from Melvin about content levels:
- Offering too many things can confuse people, so stick with one core webinar.
- Less is more!
- Be thoughtful about using the words “webinar” and “workshop” so as not to intimidate people.
- Link your blog post videos to YouTube to drive more traffic back to your webinar.
- Consider that high-quality offerings through webinars, guides, and blog posts help to establish your authority as an expert and give people value that keeps them returning.
- How podcasting can help with future promotion by giving a call-to-action to your webinar
- Why you need to take notes during the first offering of your course with beta students to know what content resonates the most; that content can be used for future free webinars
- In summary, five tools to market an online course that have evergreen potential:
- Webinar (start with live ones and then transition to evergreen ones)
- Downloadable guides or cheat sheets
- Core blog post
- Select podcast episodes
- Mini-podcast
Resources:
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https://sellingthecouch.com/jointhehealthcasters
Want to launch your online course?
Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit
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