ENCORE: The Anxiety Of Finding A Private Practice Niche

In today's encore, I share my journey of going into private practice, in addition to keeping STC running and growing.

There were three main reasons for this decision: I missed the therapy room, a clinical arm to my business is a wise move, and I’d be able to more strategically diversify my income. But this decision brought me some anxiety, insomnia, and depression.

I address these issues with my wonderful therapist, and did all the things that we therapists tell our clients to do. My worries and fears are probably normal for someone who feels the pressure to be successful in multiple businesses and endeavors. Join me as I share my insights on finding my private practice niche.

You’ll Learn:

• What is a niche, and how did I choose my niche for private practice? Who do I want to work with?
• My top four insights on finding my private practice niche:
• Niches are living and breathing things that evolve over time.
• Family and friends will always recommend people outside your niche.
• There is a relational component to marketing beyond your website.
• Even though my niche focuses on tech and business founders, working within other branches of these niches will add diversity to my work.

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