ENCORE: How To Make Money From Your Podcast Without Just Relying On Sponsors with Melvin Varghese PhD

Podcast sponsorship is often seen as the “golden goose” of podcasting. We started working with sponsors on STC a few years ago, and they have generated over $95k to this point. However, I’ve learned that relying solely on sponsorships is not the wisest stance because your success rides the ebbs and flows of another company’s marketing budget. I’m very grateful for the sponsors who have worked with us, but I don’t want to depend on them for the main source of income for STC. Today, I’m sharing three ways you can make money from your podcast from Day One, without having to depend on securing sponsors down the road. Join me for a closer look!

You’ll Learn:

• The increasing responsibility I feel to be a good steward in today’s podcasting environment
• Three ways to make money from your podcast from Day One:
• One-on-one work–I share how to use analytics to pinpoint your niche and impact to specialize your focus and offerings. (I use and recommend Fathom Analytics.)
• Scalable work–This includes things you can continue to do for the next 8-10 years, like paid speaking engagements, coaching groups, therapy groups, writing books, and establishing a “private podcast” feed. 
• Online courses–The time and energy investment comes on the front end, but they become an asset into which you can invite others.
• It’s best to view podcast sponsorship as “the cherry on the top” that may come to you, but not as the financial foundation to depend on from month to month.
• Our free podcasting workshop can help you launch your podcast! 

Resources:

Want to launch your podcast?

Check out our free podcasting workshop for therapists (and therapists turned coaches and consultants)

https://sellingthecouch.com/podcastingworshop

Want to launch your online course?

Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit

Mentioned in this episode:

Course Creator Starter Kit

I know that many of us are thinking and planning for the upcoming year. If an online course is on your radar, I want to encourage you to download our free online course starter kit. It's a seven-day email course that will help you validate your course idea. Now, it's going to be 10 years for me as a course creator next year, and the validation part is the most important part of an online course. You can download it over at coursecreatorstarterkit.com.