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416: Is Blogging Still Worth It In The AI Age?

If you’ve been told to “just start a blog” to grow your private practice and be seen online, but you’re now wondering if AI has made that advice outdated... this episode is for you.

In this conversation, I sit down with Daniel Fava from Private Practice Elevation to explore what’s actually changed with blogging, SEO, and content creation, and what still works today.

In this episode, we cover:

  • Why blogging has traditionally been such a powerful strategy for therapists
  • The biggest shifts in SEO and content creation since the rise of AI
  • What Google’s E-E-A-T framework really means, and why it favors therapists
  • How to make your content stand out in an AI-saturated world
  • The role of social signals in building authority
  • A smarter way to approach blogging
  • Where to start if you haven’t blogged in months (or ever)

Blogging isn’t dead, but generic blogging is. In an AI-driven world, storytelling is your unfair advantage.

Because blogging isn’t about writing on a weekly schedule. It’s about creating content that actually connects, builds trust, and compounds over time.

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Connect with Daniel & Private Practice Elevation:

Website: https://privatepracticeelevation.com

Free Clarity Call: https://privatepracticeelevation.com/kickoff

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RESOURCES

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Learn more at sellingthecouch.com/alma and get 2 months FREE–an exclusive offer for STC listeners.

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About the Podcast

Show artwork for Selling the Couch
Selling the Couch
Impact And Income Beyond The Therapy Room

About your host

Profile picture for Melvin Varghese, PhD

Melvin Varghese, PhD

Hi. I'm Melvin. I'm a psychologist, girl dad, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use our therapist skillset in different realms besides clinical work (e.g., podcasting, consulting, online course creation, writing, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).