346: How I’m Thinking About YouTube as a Podcaster (and Dad)

Since the beginning of this podcast in 2015, I’ve thought a lot about how I can use YouTube to maximize the impact of STC. I’ve pondered many questions about the sustainability of this endeavor and whether I should be creating separate content on YouTube or simply repurposing these podcast episodes on YouTube.

As a result of coaching, taking courses, and obsessively (nerdily) studying YouTube, I have decided to finally leap into YouTube in 2024. In today’s session, I’ll share what went into this decision for me and what you should consider as a current or aspiring therapist podcaster. 

You’ll Learn:

• How our fears are usually rooted in some sort of trauma or feeling unseen or unheard
• Top considerations for me in starting out on YouTube:
• YouTube is intentionally appealing to podcasters and is becoming an ever more popular podcast platform.
• Putting a video editing team in place (Flocksy) makes the jump to YouTube much easier.
• YouTube (owned by Google) is very beneficial for discoverability and SEO.
• I plan to use the best of both playlists (podcasts, YouTube) and feed platforms (Facebook, Instagram, and LinkedIn).
• I plan to use “Walden months” to prioritize self-care and big projects. (My inspiration is the commitment to be a fully present family man and what I learned from Tim Ferris’ 2020 blog, 11 Reasons Not To Become Famous.)
• How I plan to keep you updated and document my YouTube journey in the weekly STC Newsletter 
• Why I’m grateful for the support of STC listeners on this new path that has me feeling vulnerable, nervous, and fearful

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STC Elite

STC Elite, our mastermind for therapists creating their first online courses, is open for enrollment. If you've been thinking about creating an online course and have been a fan of the STC podcast and are looking to launch your online course in a community of other therapists, you can check out the mastermind over at sellingthecouch.com/mastermind. Or you can download our free online course starter kit. It's a seven-day email course that will help validate your course idea that's over at sellingthecouch.com/coursekit.