Published on:

1st Sep 2022

321: Business As A Tool For Growth, Creativity, and Social Justice with Ariana Lloyd, LCSW

Hello! Welcome to a brand new season of STC that will take us through September and October before I take an extended sabbatical of several months. Today’s session is a fascinating conversation about considering the greater purpose of our businesses beyond merely generating income. How can our businesses be a vehicle for much, much more in the world? Let’s discuss this topic with today’s guest!

Our Featured Guest

Ariana Lloyd, LCSW

Ariana Lloyd is a licensed clinical social worker in Portland, Oregon. She runs eight-week live cohorts to help therapists coming into private practice set up their businesses in ways that are focused on personal growth, creativity, and social justice. In this conversation, we talk about the ways her business has been a means of personal growth and healing, along with how to offer programs with intentionality and meaningful service to clients. Ariana tells us how she exercises her creative muscles through her business, and we wrap up with ways to tackle social justice issues and advocacy with intention, care, and cultural humility. 

You’ll Learn:

  • How Ariana’s business became a source of healing and personal growth 
  • How even the practical tasks in business-building can help heal past wounds
  • How to find balance between personal healing and being of service to clients
  • How Ariana has tapped into her creativity by offering her unique programs to clients
  • What works best for Ariana in exercising her creativity muscles: writing and talking to a trusted friend when facing a new project
  • Why clinicians have unique opportunities to step into leadership, advocacy, and empowerment for social justice issues
  • How the business-building process can incorporate more radical values that address systemic change for social good
  • Why Ariana offers free training on specific topics and donates to organizations doing good in the world
  • How social justice applies to the sense of duty Ariana feels to help others
  • An overview of Lloyd Collective offerings and the help offered to private practitioners

Mentioned in this episode: Barbara Love, author, and researcher

Connect with Ariana

Mentioned in this episode:

We'd Like to Thank Today's Sponsor

Just because you own a private practice, it doesn't mean you magically know how to run a successful, sustainable solo or group practice. There's a lot of nuts and bolts to getting great outcomes and a stellar income. And the truth is, when your business isn't working properly it WILL impact your joy, energy, and your clinical outcomes. You need a rock solid plan that is actionable, measurable and doable! On Sept. 19-22, Kelly and Miranda from zynnyme are hosting a free training on how to create a business plan in less than one hour. This live series contains a specialized training for each phase of practice from starting a counseling practice or growing a private practice to loving your successful practice, and transforming your group practice. Check out their free Private Practice Masterclass where they'll be diving into the core issues that keep even full practice owners from being truly profitable and protected from burnout. While you're there, you can also join the interest list for their Business School for Therapists - an all-in-one resource for growing, revamping, or launching your sustainable, impactful solo or group practice. Business School for Therapists has the perfect blend of personalized support, ready to go content when you need it, and an amazing community all over the world.


Ready to create your own course? Download the FREE Online Course Guide!

Learn how to create and market your own online course in Melvin's unique online course guide. Download the FREE online course guide today!

Online Course Guide

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About the Podcast

Selling the Couch
Impact + Income Beyond The Therapy Room
With over 1.3 million downloads, Selling the Couch is the #1 podcast for mental health private practitioners.

Psychologist Melvin Varghese interviews successful therapists about how they've built their therapy practices + diversified their income in/beyond the therapy room as well as top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how successful business owners get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, membership sites, group masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

What you get are bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

The best way to get started is to check out https://sellingthecouch.com/start. =)
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About your host

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Melvin Varghese, PhD

Hi. I'm Melvin. I'm a Vanderbilt-trained psychologist, entrepreneur, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use the therapy skills we learn in grad school, and in our clinical work into different realms (e.g., podcasting, consulting, online course creation, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).