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188: Ins And Outs of Establishing a Bilingual Practice And How To Market It

Today’s topic is one that you’ve probably not considered, but it’s immensely relevant in many areas of the US today. I’m excited to explore with you the ins and outs of establishing a bilingual practice, and we’ll consider what goes into that process with someone who has successfully navigated through it.

Dr. Carmen Roman is a psychologist in San Jose, CA. She has an amazing story in that she has been a psychologist for over 25 years in an established group practice in Mexico. She then came to the US, went to grad school, and opened a practice in CA. We’re taking an interesting look at some of her insights from her practice in Mexico and the nuances of starting practices in two different countries. We’ll discuss how she markets a bilingual practice and what she enjoys about being a bilingual clinician, along with her perspective on niching.

You can read the full show notes at: Session188

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Today's Sponsor is Wellerz

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STC Elite

STC Elite, our mastermind for therapists creating their first online courses, is open for enrollment. If you've been thinking about creating an online course and have been a fan of the STC podcast and are looking to launch your online course in a community of other therapists, you can check out the mastermind over at sellingthecouch.com/mastermind. Or you can download our free online course starter kit. It's a seven-day email course that will help validate your course idea that's over at sellingthecouch.com/coursekit.

About the Podcast

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Selling the Couch
Impact And Income Beyond The Therapy Room

About your host

Profile picture for Melvin Varghese, PhD

Melvin Varghese, PhD

Hi. I'm Melvin. I'm a psychologist, girl dad, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use our therapist skillset in different realms besides clinical work (e.g., podcasting, consulting, online course creation, writing, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).