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157: How to Transition From a Therapy Model to A Coaching Model with Mary Bicknell

What are the nuances to consider if you want to make the transition from therapy to coaching? It’s something that many therapists think about and wonder if it would work for them and their practice. We cover the ins and outs in today’s episode!

Mary Bicknell, LCSW, moved to Portland and wanted to start a coaching practice. As she made the move, she thought a coaching practice would be more family-friendly and match up better with what she wanted to accomplish. We’re discussing how she made the decision and transitioned from a therapy model to a coaching model. We go deep into pricing and marketing, and why pricing is a monumental struggle for so many in this field. Mary helps us with some “out-of-the-box” thinking that may help other clinicians and business owners. Join us!


www.sellingthecouch.com/session157


Today’s Awesome Sponsor:


TheraNest helps behavioral health professionals manage their practice with ease and efficiency.


Get 21 days free trial and 20% off the monthly fee for the first 3 months: TheraNest

Mentioned in this episode:

Alma

Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.

Today's Sponsor is Turning Point HQ

Don't let your own money blocks rob you of your future financial security. Turning Point HQ is a financial planning company specifically for therapists. They've created a free guide to help you avoid the 7 money mistakes that most therapists make. Download the free guide today!

Turning Point HQ

About the Podcast

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Selling the Couch
Impact And Income Beyond The Therapy Room

About your host

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Melvin Varghese, PhD

Hi. I'm Melvin. I'm a psychologist, girl dad, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use our therapist skillset in different realms besides clinical work (e.g., podcasting, consulting, online course creation, writing, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).