144: Practical tips for prioritizing your purpose over your passion with Amaan Nathoo

The topic for today’s show is one I have thought a lot about. It’s about having a bigger vision for your practice and building a business that isn’t just for income, but for doing MORE in the world. We sometimes refer to this idea as “social entrepreneurship,” which is about using your business profits to do more social good in the world. If you know me, then you know that I am on board with this concept!

My guest is Amaan Nathoo, from bonjoro.com, and we’re discussing “purpose over passion,” and why following your passion may NOT be the best advice. We’ll discuss what “purpose” is and talk about practical tips for prioritizing your purpose over your passion. Join us!

You can read the full show notes at:

www.sellingthecouch.com/session144

Mentioned in this episode:

Alma

Building and managing the practice you truly want can feel overwhelming. That’s why Alma is here—to help you create not just any practice, but your private practice. With Alma, you’ll get the tools and resources you need to navigate insurance with ease, connect with referrals that are the right fit for your style, and streamline those time-consuming administrative tasks. That means less time buried in the details and more time focused on delivering exceptional care to your clients. You support your clients. Alma supports you. Learn more at sellingthecouch.com/alma and get 2 months FREE—an exclusive offer for STC listeners.