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Published on:

14th Apr 2015

12: How To Leverage Facebook Ads

Valerie Shoopman is one of the world's top experts on running ads through Facebook.  In fact, she's run Facebook Ad campaigns for "A-list" entrepreneurs like John Lee Dumas and Nick Unsworth.  Today's session is an intro to FB Ads for private practitoners. In this session, you’ll learn the important questions to ask when thinking about running a Facebook Ad, how to conduct preliminary research prior to running an Ad, the big "No No's" of running Facebook Ads, how much to spend on Ads, how long to run Ad's for, and how to create a lead magnet (something that incentivizes website visitors to sign up for a newsletter) and landing page.

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We'd LOVE To Partner With You!

➡️ Want to launch your online course? Please check out our free 7-Day Course Creator Starter Kit For Therapists: https://sellingthecouch.com/coursekit  ➡️ Looking to launch a successful podcast? Please check out our free "Using Podcasting To Grow Your Business" workshop for therapists: https://sellingthecouch.com/podcastingworkshop

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A new AI- powered, HIPPA-compliant platform that creates automated session notes and analytics for busy mental health professionals. Whether online or in person, Upheal captures your sessions and creates pre-drafted progress notes and insights that you can simply review and edit. And, it even creates Treatment plans with SMART goals included! Visit https://sellingthecouch.com/upheal and enter the promo code “COUCH25” for a special 25% off a paid plan for the first 2 months just for STC fans.

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About the Podcast

Selling the Couch
Impact + Income Beyond The Therapy Room
With over 1.5 million downloads, Selling the Couch is a top podcast for mental health private practitioners who think differently.

Psychologist Melvin Varghese interviews successful therapists, top entrepreneurs, business/marketing, productivity, and social media experts.

You'll learn how therapists get referrals, make money, work through fears, and how they've stopped "trading time for income."

Melvin also shares the lessons as he grows his impact + income beyond the therapy room (podcasting, video, online courses, masterminds, investing, etc) and the tips, tools, and tech he uses to grow STC from a single-person business to the CEO of a 5-person 100% remote team.

You get bite-sized and highly actionable tips to guide your private practice and entrepreneurial journey.

About your host

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Melvin Varghese, PhD

Hi. I'm Melvin. I'm a psychologist, girl dad, and online creator living in Philadelphia, PA.

In 2014, I began to think about how to use our therapist skillset in different realms besides clinical work (e.g., podcasting, consulting, online course creation, writing, etc).

This allows us to serve others on larger scales while diversifying our income beyond 1 to 1 work.

I make podcasts and videos about business, tech, productivity, and lessons I'm learning from becoming the CEO of a lean, mean 5 person 100% remote team (we're not really mean..it just rhymed =P).