12: How To Leverage Facebook Ads

Valerie Shoopman is one of the world's top experts on running ads through Facebook.  In fact, she's run Facebook Ad campaigns for "A-list" entrepreneurs like John Lee Dumas and Nick Unsworth.  Today's session is an intro to FB Ads for private practitoners. In this session, you’ll learn the important questions to ask when thinking about running a Facebook Ad, how to conduct preliminary research prior to running an Ad, the big "No No's" of running Facebook Ads, how much to spend on Ads, how long to run Ad's for, and how to create a lead magnet (something that incentivizes website visitors to sign up for a newsletter) and landing page.

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